Design should be versatile, consistent and tailor made to fit your company’s strategic advantages. When I create a design strategy I always think of the ways it can be used. A postcard can be designed in different ways to create new marketing pieces for your brand. That postcard can be formatted to be a Facebook post image or redesigned and turned into a poster or newspaper ad. When design is versatile it opens up more possibilities for your company and creates consistency for your brand or campaign.

Marketing should also be designed strategically for your business. Just because a marketing tactic works for one company doesn’t mean it will work for another. Instead of forcing yourself to follow a certain mold lets create a design strategy that focuses on your company’s goals and strategic advantages.