Every year the RC Hospital Foundation puts on a golf classic to raise money for the community and scholarship programs. The Thompson Memorial Golf Classic is a great example of annual marketing campaigns because they are designed around the same time every year and use similar marketing tactics as in years past.

The marketing campaigns for the Thompson Memorial Golf Classic’s design was centralized on the brochure design and became the theme design for all the other marketing pieces to showcase the event. From the brochure’s design; newspaper ads, golf signs, name-tags and Social Media elements were created to advertise the event each year.