Over the years I have designed a wide variety of logos for companies and organizations all over the country. One of the most important parts of designing a logo professionally is giving the client the computer files they need to effectively promote their business. I always make sure my clients are cared for and that if they need to use their logo in the future, they have the necessary files needed to get the job done.
Plenty of people know some of the standard file types around; JPEG, PDF. But do they really know their meaning and importance when it comes to logos and other marketing pieces? I always make sure I am sending my clients their logo in a wide variety of files that will best suit their needs online and printing. Here are some of the files I send to my clients:
“JPEG” stands for Joint Photographic Experts Group
A Jepg is a file format used to compress larger files down for printing and web use. This is the standard file format for most digital cameras and it is compatible across almost all computer platforms, web browsers and programs.
“PNG” stands for Portable Network Graphics
A PNG is more advanced than a JPEG is and uses Alpha-channels that allows for transparency and is able to be put on any color background without having the “White box” effect around it like JEPGs do. PNGs are best used for web images such as logos that need to be on a transparent background. PNGs use a lossless compression, which means that it has a larger file size than JPEGs do.
“PDF” stands for Portable Document Format
It is a file format used to open documents that are not dependent on having the right application software, hardware or operating system. A PDF is mostly used for layouts including text, fonts, graphics and other information and are widely used in the printing process.
“EPS” stands for Encapsulated PostScript.
This is a file format that is an extension of a graphic file format used in vector-based images in programs like Adobe Illustrator. This file is one of the most important files because it can be enlarged to any size you need and it can be edited in the future. This file should be handled mainly by a designer and should be given to them if they need to create advertising for you. It is likely that you will not be able to open this file yourself because your computer might not have the programs needed to open it.
There are many file types to choose from but these are the four main file types I use when sending to clients. If my client’s request an additional file I am more than happy to provide it to them. If you are missing any of these files from your designer please try to contact them before it is too late! Make sure your logo is available to you especially in the EPS format if you can and keep your logo files on a CD or back it up on computer because these files are the essence of your logo.