RC Hospital & Clinics Rebranding
RC Hospital & Clinics started working on the plans for a new state-of-the-art medical center. Work began on a new marketing campaign to rebrand the Hospital and reflect their new medical center. A complete redesign was created with new promotional materials and other elements for the new medical center. We wanted to update the look and feel of the Hospital without losing their identity of becoming a “typical hospital” brand look. Instead we focused on their slogan “Growing Healthy Communities” to come up with a fresh new brand.
Keeping to the theme of “growing” a bokeh background of light greens and blues was used throughout the designs. This created the “garden theme” of nature focusing on health and wellness. The “garden theme” brings a fresh new take on the hospital’s look while also keeping the goal of “Growing Healthy Communities” that the hospital stands for.