The Well Rebranding
Social Media Strategy
The Well is a United Methodist Church located in South Metro Minnesota that was expanding to include a new campus location and decided it was time to change their church’s image and name after 150 years. They decided to focus on the story of Jesus with the Samaritan woman at the well with the tagline “Living Water for a Thirsty World”, based on John 4:13.
The redesign of the brand focused on the movement of water and how a well was a place where you could get water from and connect with people in the community. I created “The Well Circle” with colors of blue, teal and green that creates a modern design for all of their marketing pieces. The image was strong and powerful and they continue to implement the brand elements into their organization today with their website, advertising and social media platforms.